LinkPoint - Verified by Visa and MasterCard SecureCode
Ever worry that the customers ordering from your Web site aren’t really
who they say they are? You can’t see them,you can’t see or imprint their
card,and you can’t verify the signature. What if the card number is stolen
or fraudulent? Will your online revenue be lowered by cardholder disputes
and chargebacks? With LinkPoint e-commerce payment services, there is now
a solution to help you feel more confident when accepting online credit
card payments: Verified by Visa® and MasterCard® SecureCodeTM.
What are Verified by Visa® and MasterCard® SecureCodeTM?
These services help to prove that the person placing an order on your Web
site is really the owner of that card.Similar to the ATM process,a cardholder
signs up for a PIN number or password with their credit card issuer.If your
online store has the Verified by Visa or MasterCard SecureCode option integrated,
the PIN number is requested when the card is used for online purchases.
When the card is forwarded for authorization, the issuer of the card confirms
the cardholder is the owner of the card and produces a virtual signature.The
benefits of these services are clear–chargeback protection for the merchant
and fraud protection for the consumer.
How does it work?
- At the point of sale, the consumer is prompted for the password.
- The password is confirmed by the Issuing bank.
- If successful information is submitted with the transaction. If not successful, the transaction cannot be submitted for authorization.
| FEATURES | ADVANTAGES |
| Provides simplified implementation | Very little merchant effort is required to enable the service. |
| Requires no additional software or hardware | Keeps cost of implementation low. |
| Provides real-time pre-authorization cardholder authentication | Helps reduce chargeback volume due to fraud. |
| Complete protection against Visa fraud-related e-commerce chargebacks | Helps decrease cost of doing business due to potentially reduced total cost of fraud. |
| Transactions failing cardholder authentication are rejected | Helps decrease cost of doing business due to potentially reduced total cost of fraud. |
| Merchants can display the two logos on their Web site | Helps increase consumer confidence in e-commerce transactions. |